Succeeding in a Saturated STR Market
photo by Mario Silva Photography
Here are my pro tips to stand out in an increasing saturated short-term rental market:
Paint it white. Guests want updated spaces, so adding a fresh coat of white paint will go a long way in helping your property look and feel light and bright. Benjamin Moore’s Chantilly Lace and Sherwin-Williams’ Pure White are my go-to white paint colors.
Clean, and clean some more. Your rental property should be sparkling clean, even if it has some dated features. Hire someone to a deep cleaning every few months. If the white grout in the bathroom is starting to look dingy, it’s time for a deep clean.
Don’t over-crowd a room. I can’t stress this enough. Knickknacks as well as dark, heavy pieces of furniture, like armoires and bookcases, need to go, as they make rooms feel smaller.
Let the sunshine in. Swap out heavy, dark, or dated window coverings with neutral, light-colored, sheer panels that let more light in; rooms will feel larger and more appealing. (Be sure to use room-darkening panels in the bedrooms.)
Scent matters. Eliminate any odors of mildew, mold, smoke, or anything funky! Fabric/upholstery holds odors, so consider replacing carpet or anything that is starting to smell.
Make your beds a sanctuary. By using crisp white linens and plump bedding with plenty of pillows, guests feel like they’re in a luxurious hotel.
Ask for help. Let a certified Short-Term Rental Stylist™ (that’s us!) provide a consultation, and we’ll give homeowners all the tips needed to get their home ready for guests.
I’d love to see photos of your vacation rental home! Tag me on social media @saltwood.interiors
YAY! I’m Christine, owner of Saltwood Interiors.
I’m passionate about helping people transform their spaces into homes they love.
